The Bright Fight
“You think I’m a fighter every day? Every day I post.”
The Bright Fight is a multi-episode series by AT&T Hello Lab about body positivity, environmental consciousness and cyber-bullying. The series is in collaboration with YouTube influencers Nabela Noor, Scotty Sire and Dobre Brothers. The videos were released on Creator channels and have accumulated over 5M views. The series won the 2019 Short Award for Native Advertising.
Working with Los Angeles based production company Fullscreen Media, I produced and post-produced the campaign.
Director: Heather Silverman
Production Company: Fullscreen Media
Filming Location: Los Angeles
Role: Producer and Post Producer