SK-II – Beyond the Stadium
“Our moment in the spotlight.”
Beyond the Stadium is SK-II’s official 2020 Tokyo Olympics campaign. It shines a much-needed spotlight on a community that has been highly impacted by the pandemic – women-owned small businesses and entrepreneurs in Tokyo.
Beyond the Stadium provides a thought-provoking look into a fight that goes on beyond the stadiums in Tokyo. It celebrates the strength and resilience of women-owned businesses and entrepreneurs who are taking destiny in their own hands – keeping the business of their dreams alive despite the challenges of our times.
Working with Japanese local production company DMX, I managed production for the 2 day shoot in Tokyo.
Director: Karel Van Bellingen
Production Company: DMZ
Filming Location: Tokyo